Do Good Week, an initiative from UnitedHealthcare’s volunteer arm, completed its second year in Miami to great success, said organizers.
The project by Do Good. Live Well. took place from Nov. 12 to 18 and featured numerous activities and events, all designed to spread kindness and encourage others to be good to one another.
The initiative started with a social media campaign in 2016, according to the group’s website. More than 6.5 million people that year used the #DoGoodWeek hashtag on their social media pages to share stories of kindness.
On Nov. 12, World Kindness Day, organizers and volunteers handed out balloons, roses, and special rocks with heartfelt messages to people in Brickell and downtown Miami.
The following day, the featured event involved putting together “kindness kits” for delivery to local homeless shelters. The kits included a toothbrush, toothpaste, deodorant, shampoo, comb and soap. About 10,000 of the kits were created, according to the group’s website.
Isabella Menendez worked as a volunteer at the Wynwood event, held outside 004connec, near the corner of North Miami Avenue and Northwest 24th Street.
“I remember seeing it online and thinking we need more organizations to be like this,” she said. “I love that I can continue to pay it forward this year by taking a part of their events as well.”
Gabriel Rodriguez said he heard about the event through his mother, who works for UnitedHealthcare
“The organizers have done an amazing job to make this as event productive and fun at the same time,” he said. “We have the band to keep us in good spirits, all the water we can drink and even sunblock so we can work without worrying about the heat.”
Outside the store a mural with the words “Do Good Week” was painted in bright orange, pink and blue.
David Torres, a local artist, said he just happened upon the event and decided to help.
The mural painted outside is a big part of the work they’re trying to do,” Art is a platform that anyone can understand and especially here can make someone like myself stop and do something good for others.
By the end of the session, dozens upon dozens of boxes were ready and sealed with thousands of kindness kits.
Other events during the week included writing letters to senior citizens at local nursing homes, and asking others to share their stories of kindness online.